ALIAS

What would happen if Chanel met Chrome Hearts? Alias – a beacon of glass and black brick in Toronto’s bustling St. Lawrence neighborhood.

Inspired by the building’s exterior and unconventional interiors, ample garden outdoor space, and a view of the Toronto waterfront with fiery sunsets, the sophisticated campaign with a bold edge spoke to the urban city dweller.

Through a unique and uplifting film and accompanying imagery, we were able to create a distinct and memorable introduction to the brand with supporting assets that continued to tell the story.

  • Role Photographer, VP Associate Creative Director, Art Director, Naming

  • For IF Studio, Madison Toronto

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The Capitol